Over the course of nine months and at the directive of the Museum's directors and trustees, HKMM management and staff have worked to create a comprehensive strategic plan that sets forth a five-year vision for our future. Based on rigorous analysis of operating from a significantly expanded platform at Pier 8, this collaborative exercise outlines how we will anticipate and meet challenges ahead.
Today, our in-house functional operations are increasingly more sophisticated which support:
- Visitation that has doubled;
- Community programming that seeks to engage new audiences with new experiences;
- School visits have grown dramatically; and
- Our international reputation amongst peer cultural organisations is growing.
Simply put: to do more, a well-developed plan is required, tactics to support the implementation of the plan must be created, and metrics must be defined so that we can measure and report to all stakeholders our success along the way.
In November 2015 the Hong Kong Maritime Museum published a 2015-2020 Strategic Plan with five areas of foci: strengthen the visitor experience; activate the collection; deepen engagement of our constituents; build our human capital and a culture of continual improvement; and develop a long-term financially sustainable model.
We are extraordinarily optimistic about our ability to both seize and create opportunities and invite you to read the plan to gain a better understanding of the future of HKMM.